MSc Management with Digital Marketing
Success as a modern leader requires knowledge and skills in emerging areas. With our MSc Management with Digital Marketing, you’ll develop digital marketing and management abilities that can drive growth and be used across various sectors throughout your career.
About the MSc Management with Digital Marketing
Develop the essential and strategic knowledge to run successful digital marketing campaigns.
Explore how senior leaders across industries use digital marketing practices and information to manage and lead marketing campaigns. You’ll explore the current and future challenges that firms in various sectors face, while developing marketing campaigns to develop their brand and communication strategy, with modern digital tools and data analytics techniques.
What you'll study
Learn the real-life application of digital marketing, while exploring innovative solutions to current and future challenges.
Develop the core skills to use digital marketing tools
Learn how to develop effective marketing campaigns
Enhance your opportunities and employability in a range of areas
Find success in post-study work visa opportunities through our 18-month PDP programme
Entry requirements
The entry requirements to study the MSc Management with Digital Marketing are as follows:
A minimum of a 2:2 Honours degree from a UK or recognised international university or equivalent such as the CMI, ILM, CIM, CIMA at Level 6 or above.
Following a review of applications, you may be required to:
Attend a face-to-face or Skype interview, or
Take part in a telephone interview
Don’t meet the entry requirements? If you have other qualifications or work experience, contact us to discuss your options.
English language requirements
To study at BPP, it is important that you can communicate and engage in English effectively in an academic setting.
If English is not your first language, you will be required to provide proof of your ability – for reading, writing, listening and speaking in English.
Course details
18 months (FT) with Professional Development Planning (PDP)
From £17,100
Master of Science in Management with Digital Marketing and PDP awarded by BPP University (18-month programme)
Upon successful completion of the BPP University programme, you will also receive the DMI digital certification: Certified Digital Marketing Specialist in Strategy & Planning.
What can I do after the MSc Management with Digital Marketing?
Course structure
Leading Through Digital Change (15 credits)
This module encourages you to engage with both current and classic strategic theories to understand the context of strategy in business organisations. You will examine the various tools and techniques available to managers for assessing the internal and external organisational environments.
Managing Customer Experience (15 credits)
With developments in marketing channels, brand choices, ecommerce and globalisation, the customer journey and the role of marketing has evolved. Now businesses must focus on the customer experience (CX) – improving how individuals interact with products or services.
Principles of Management (30 credits)
Managers today need to develop a mastery of a blend of strategic thinking, business decision-making and management skills. This module is designed for managers seeking to develop themselves and their practice, using evidence-based theories and concepts.
Organisational Strategy and Sustainability (15 credits)
This module encourages you to engage with both current and classic strategic theories to understand the context of strategy in business organisations. You will examine the various tools and techniques available to managers for assessing the internal and external organisational environments.
Consultancy Project Proposal (15 credits)
The purpose of the Consultancy Project Proposal module is to produce a proposal for your final project. You will outline the investigation area, the research questions, the types of information collected, and how it will be used.
Digital Marketing Strategy (30 credits)
This module will guide you through the process of creating detailed and effective marketing plans and is structured to provide a comprehensive understanding of both strategic planning and analytical evaluation, crucial components for any successful digital marketing
endeavour.
Digital Branding and Communication (30 credits)
In this module, you will gain the knowledge and skills required to develop and manage brands effectively in the digital era. This module focuses on the frameworks and tactics of brand building, the strategic use of digital marketing communication channels, and the integration of innovative digital tools to enhance brand value and communication.
Business Consultancy Project (30 credits)
Consolidate your learning and experience to date with the opportunity to demonstrate the commercial and business acumen needed to succeed and develop at senior management levels.
Embedded in the 18-month option, the PDP programme can contribute to your success at finding jobs and post-study work visa opportunities. It provides a structured approach to professional development, helping you gain the knowledge, skills and behaviours required to sustain a career in your chosen field.
You will receive additional sessions which run alongside academic terms to prepare for the six months of career practice which may include projects, voluntary works, placement or internship opportunities. *
In addition to your academic study, you can benefit from:
One-to-one coaching
Self-serve skills content for independent study
Access to LinkedIn Learning courses
Speaker events from professionals in industry
Masterclasses to enhance your employability
Employability activities on our Virtual Campus or in-centre
Intensive preparation for interview opportunities if you meet the criteria
*Please note, if you fall behind with your studies and cannot progress on your Master’s programme, you will not be eligible for the placement interview process. The Placements team works with an extensive range of employers to find work placement opportunities for our students. Placements may vary in length and may be paid or unpaid.
How you'll study
Contact hours
Full-time students will typically receive eight contact hours per week and will need to devote at least 30 hours a week to study.
Learning materials
All required learning materials are provided online as part of the course fee. This reflects modern working practices and minimises our environmental impact. Print on demand versions are available for students with specific learning needs.
Types of assessment
The programme features a variety of assessments including coursework and examinations.
Coursework is in the form of essays, reports or case studies, while group or individual presentations may be required to assess other competencies.
Examinations will be with written elements or multiple-choice questions and may be unseen or part-seen, where assessment material is released in advance.
BPP University offers flexibility in how these assessments are undertaken, and the programmes will utilise online tools where available to deliver assessments. On occasion, some assessments may require attendance at a physical location.
Full details on BPP University's feedback policy on examinations and assessment can be found in the University Policies and Procedures.
Learning support
Access a full range of learning support services for students with any specialist learning needs. View learning support services
Dates and locations
The full-time option of this programme lasts for 12 months. The extended 18-month option with PDP offers additional skills workshops, employability activities and opportunities for practical training.
Rolling start dates across the academic year
Rolling start dates across the academic year
Fees and funding
2024-2025 academic year
A deposit of £350 will need to be paid within 48 hours of accepting your offer, in order to secure your place.
Funding options
We offer a number of ways to support you with funding your university studies.
Need to discuss finance?
If you have any questions or require help, contact us on 03300 603100.
Why study at BPP University?
Studying as an international student
We welcome students from around the world, offering a culturally diverse study environment, with our specialist service helping choose your study location, correct visa, finance options and even somewhere to live.
We’re also a Student Sponsor and are fully recognised and accredited as a Higher Education Institution.